Brand Directory
Discover our curated directory of curly hair brands — vetted for quality, values, and curl credentials.
Afrocenchix
London-founded haircare brand built around the principle that effective products should never compromise on safety. Co-f…
As I Am
US curly hair brand founded in 2011 by Dr. Ali N. Syed — a Pakistani refugee turned chemist with 45 patents and one of t…
Auntie Jackie's
An American curly hair brand founded in Chicago and rooted firmly in the Black natural hair community. Auntie Jackie's (…
Bouclème
British-founded curly hair brand created in London by Michele Scott-Lynch, who started Bouclème to make the products she…
Camille Rose
American natural hair brand founded in 2011 by Janell Stephens, a Louisiana-based vegan and mother of five who began cra…
Clean Curls
British curly hair brand founded by TV presenter and broadcaster Sarah-Jane Crawford, who spent years chemically straigh…
CurlSmith
British-founded curly hair brand built from an online community of textured-hair enthusiasts. Curlsmith launched in 2018…
Flora & Curl
Flora & Curl is a UK-based, Black female-founded curly hair brand built on the belief that textured haircare should be s…
K18
K18 is a US-based biotech haircare brand founded in San Francisco in 2020 by Suveen Sahib. Its entire range is built aro…
Kérastase
French luxury professional haircare brand founded in 1964 by scientists at L'Oréal in Paris. Kérastase pioneered the con…
Kinky-Curly
American indie curly hair brand founded in 2003 by Shelley Davis, who developed the formulas in her kitchen after strugg…
Melanin Haircare
Black-owned, female-owned indie brand founded in 2015 by sisters Whitney and Taffeta White in the US. Melanin Haircare w…
Mielle
US-founded textured hair brand built on a deeply personal mission. Mielle was launched in 2014 by Monique Rodriguez — a…
Olaplex
American bond-building haircare brand founded in 2014 by chemists Dean Christal and Craig Hawker. Olaplex's core technol…
Only Curls
London-founded curly hair brand built around the idea that everyone deserves great curl days — without the faff. Only Cu…
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SheaMoisture
A brand rooted in a 100-year-old legacy. Sofi Tucker — a widowed mother of four — began selling shea butter and homemade…
More brands coming soon — we're adding new ones regularly.
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