🇺🇸Auntie Jackie's

An American curly hair brand founded in Chicago and rooted firmly in the Black natural hair community. Auntie Jackie's (officially Aunt Jackie's Curls & Coils) launched in 2009 with a philosophy that healthy, natural hair shouldn't require a complicated or expensive routine. The range is built around familiar, food-inspired ingredients — flaxseed, avocado, coconut, shea butter, grapeseed oil — and is one of the most accessible curly hair lines on the market, widely stocked in drugstores across the US and available online for UK curlies. The brand is Black-owned and was created specifically for natural, coily, and kinky textures (primarily 3a–4c), though many products work well across all curl types. Product lines are organised by purpose: Curls & Coils (the core range), Braid + Twist (for protective styling), Girls (a kids' line), and Elixir Essentials (targeted scalp oils). Not all products are CGM-approved — some contain mineral oil or silicones — so ingredient-checking is worth the effort here. The brand has won multiple Essence Best in Black Beauty awards and has a loyal following, particularly in the 4a–4c natural hair community.