Our Take
Olaplex's flagship retail product and one of the best-selling hair treatments in the UK. A pre-shampoo conditioning treatment that rebuilds broken disulfide bonds inside the hair shaft — the kind of damage that causes breakage, split ends, and dullness. Apply to damp or dry hair, leave for a minimum of 10 minutes (longer if needed), then shampoo and condition as normal. It contains silicones, so strict CGM followers should note this is a modified-method product. If your curls are damaged and you're not following a 100% silicone-free approach, this is one of the best treatments on the market.
Who is this for?
Our assessment — not the brand's claim
Curl Pattern
Porosity
Free From
Ingredients at a Glance
Water
Universal solvent and primary base of most hair products.
Propylene Glycol
Humectant and solvent that helps deliver ingredients into hair.
Cetearyl Alcohol
Fatty alcohol emollient and emulsifier. CGM-approved, not a drying alcohol.
BTMS
BTMS — a mild conditioning emulsifier from rapeseed oil. One of the most popular ingredien…
Hydroxyethyl Ethylcellulose
Free From
Want to know more about an ingredient? Browse the ingredient glossary →
How to Use
Apply to damp or dry hair from root to tip. Leave for a minimum of 10 minutes — longer for a deeper treatment. Rinse thoroughly, then shampoo and condition as normal. Can be used weekly or as needed.
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Where to Buy
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Olaplex
Brand Website
Details
- Type
- Pre-poo
- Line
- Bond Building
- Price tier
- premium
- Routine step
- Treat
Reviews
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