Long & Luxe GroWash
As I Am

Long & Luxe GroWash

Co-wash that cleanses and conditions while supporting length retention

CGM ApprovedLong & LuxeContains ProteinStep: Cleanse

A cleansing conditioner for curlies who want the Long & Luxe system's length-retention benefits starting at the cleanse step. A classic co-wash format: apply in place of shampoo, massage through, and rinse. Formulated with Pomegranate, Passion Fruit, Keratin, Hydrolyzed Lupine Protein, Shea Butter, and Castor Oil. Protein-containing — alternate with a protein-free co-wash if you use it frequently. Best suited to medium, coarse, or coily textures (3b–4c). Use the Long & Luxe Shampoo periodically to clear any buildup from regular co-washing.

Who is this for?

Our assessment — not the brand's claim

Curl pattern

2A2B2C3A3B3C4A4B4C

Suits 3A through 4C.

Porosity

LowNormalHigh

Suits Normal through High.

Free from

Sulphate-FreeSilicone-FreeParaben-Free

Ingredients at a glance

KeratinProtein

Anything your hair can't have?

Reviews

No reviews yet — ratings here only ever come from real routines, never seeded.

Using this? Tell us how it went.

Ratings here carry your hair profile — that's what makes one useful to the right curlies.

Save to list

Where to buy

Links may earn us a small commission at no extra cost to you.

As I Am Europe

In stock

£14.80

Buy

Details

TypeCo-Wash
LineLong & Luxe
Price tierbudget
Routine stepCleanse

Using this? Rate it