Long & Luxe GroWash

Co-wash that cleanses and conditions while supporting length retention

✓CGM ApprovedLong & LuxeContains ProteinStep: Cleanse

Where to Buy

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As I Am Europe

In stockBest price

£14.80Buy

Our Take

A cleansing conditioner for curlies who want the Long & Luxe system's length-retention benefits starting at the cleanse step. A classic co-wash format: apply in place of shampoo, massage through, and rinse. Formulated with Pomegranate, Passion Fruit, Keratin, Hydrolyzed Lupine Protein, Shea Butter, and Castor Oil. Protein-containing — alternate with a protein-free co-wash if you use it frequently. Best suited to medium, coarse, or coily textures (3b–4c). Use the Long & Luxe Shampoo periodically to clear any buildup from regular co-washing.

Who is this for?

Our assessment — not the brand's claim

Curl Pattern

Porosity

LowNormalHigh

Free From

✓ Sulphate-Free✓ Silicone-Free✓ Paraben-Free

Ingredients at a Glance

Hydrolyzed Lupine Protein

Protein

Strengthens and repairs damaged bonds

Keratin

Protein

Strengthens and repairs damaged bonds

Hydrolyzed Keratin

Protein

Keratin protein that has been hydrolysed (broken into smaller peptides). Can penetrate or …

Balsam Fir Resin

Botanical

Polyacrylamide

Film Former

Free From

✓ Sulphate-Free✓ Silicone-Free✓ Paraben-Free✓ Alcohol-Free

Want to know more about an ingredient? Browse the ingredient glossary →

How to Use

Wet hair thoroughly. Apply a generous amount and massage through hair and scalp in place of shampoo. Detangle with a wide-tooth comb if needed. Rinse thoroughly. Use 2–3 times per week. Alternate with the Long & Luxe Shampoo every few washes to prevent buildup from the conditioning agents.