Our Take
A sulphate-free shampoo designed for curlies who are actively working on growing their hair longer. Formulated with Pomegranate and Passion Fruit, Hydrolyzed Lupine Protein, Keratin, and Hydrolyzed Keratin to strengthen the hair shaft and reduce the breakage that prevents retention. Protein-containing — if your hair is protein-sensitive, rotate with a protein-free shampoo. Particularly relevant for 3c–4c patterns where retention is often the main barrier to length.
Who is this for?
Our assessment — not the brand's claim
Curl Pattern
Porosity
Free From
Ingredients at a Glance
Hydrolyzed Lupine Protein
Strengthens and repairs damaged bonds
Keratin
Strengthens and repairs damaged bonds
Hydrolyzed Keratin
Keratin protein that has been hydrolysed (broken into smaller peptides). Can penetrate or …
HPMC
A cellulose-derived polymer that thickens, film-forms, and improves the texture of water-b…
Polyquaternium-7
A diallyldimethylammonium chloride/acrylamide copolymer. Forms a conditioning, anti-static…
Free From
Want to know more about an ingredient? Browse the ingredient glossary →
How to Use
Wet hair thoroughly. Apply to scalp and lengths, massage to lather, and leave for 2–3 minutes before rinsing. Follow with the Long & Luxe Conditioner. Focus on thorough detangling during the wash step — this is where most length is lost — to minimise breakage.
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Where to Buy
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As I Am Europe
Details
- Type
- Shampoo
- Line
- Long & Luxe
- Price tier
- budget
- Routine step
- Cleanse
Reviews
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