Our Take
A thick, rich styling cream formulated with shea butter, mango butter, and coconut oil for intense moisture and softness. Best for coily, coarse, or high-porosity hair (4a–4c) that needs maximum moisture and doesn't mind a heavier product. However, this one is not CGM-approved — it contains beeswax and C13-14 isoparaffin, which are non-water-soluble and can cause buildup over time if you're co-washing only. If you use this product, follow up with a clarifying shampoo regularly. Not suitable for the strict Curly Girl Method.
Who is this for?
Our assessment — not the brand's claim
Curl Pattern
Porosity
Free From
Ingredients at a Glance
Water
Universal solvent and primary base of most hair products.
Shea Butter
Rich emollient butter that deeply moisturises and seals hair.
Hydrogenated Vegetable Oil
Vegetable oil that has been partially or fully hydrogenated to form a semi-solid consisten…
Cocoa Butter
Cocoa seed butter — the INCI-correct labelling for cocoa butter from Theobroma cacao seeds…
Hydrolyzed Wheat Protein
Protein that strengthens and moisturises hair.
Free From
Want to know more about an ingredient? Browse the ingredient glossary →
How to Use
Apply to damp or dry hair as a moisturiser and styler. Take a small amount, warm between palms, and smooth from mid-lengths to ends. Best for very coily or coarse textures (4a–4c) that need intense moisture sealing. Note: this product is not CGM-approved (contains beeswax) — follow with a clarifying shampoo wash to remove buildup.
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Where to Buy
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As I Am Europe
Details
- Line
- Classic
- Price tier
- budget
- Routine step
- Style
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