Curling Jelly
As I Am

Curling Jelly

Moisturising curl-defining jelly for soft, bouncy definition

CGM ApprovedClassicProtein-FreeStep: Style

Hold Level

Medium

Where to Buy

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As I Am Europe

In stockBest price
£8.95Buy

LookFantastic

In stock
£8.95Buy

Our Take

A defining jelly styler that sits between a cream and a gel in texture and hold. Formulated with coconut oil and shea butter alongside curl-defining polymers. Provides moisture and definition in a single step — forming a light cast that scrunches out to reveal soft, clumped curls. CGM-approved. Works across a wide range of curl patterns (3a–4c) but particularly shines on medium to thick hair. Fine hair should use sparingly to avoid weighing the canopy down.

Who is this for?

Our assessment — not the brand's claim

Curl Pattern

2A
2B
2C
3A
3B
3C
4A
4B
4C

Porosity

LowNormalHigh

Free From

Sulphate-FreeSilicone-FreeParaben-Free

Ingredients at a Glance

Water

Solvent

Universal solvent and primary base of most hair products.

Glycerin

Humectant

Powerful humectant that draws moisture into the hair shaft.

Hydroxyethylcellulose

Thickener

Semi-synthetic thickener and film former derived from cellulose (wood pulp or cotton). Wat…

Betaine

Humectant

Natural humectant derived from sugar beets that conditions and moisturises.

Aloe Vera Leaf Extract

Botanical Extract

Concentrated extract from aloe vera leaves. Soothes, moisturises and conditions hair and s…

Free From

Sulphate-FreeSilicone-FreeProtein-FreeParaben-FreeAlcohol-Free

Want to know more about an ingredient? Browse the ingredient glossary →

How to Use

Apply to very wet, freshly conditioned hair. Take a walnut-sized amount, smooth between palms, and apply to sections from roots to ends, scrunching upwards to encourage curl clumping. Can be used as a standalone styler or under a gel for more definition. Diffuse or air dry without touching until fully dry, then scrunch out any crunch.

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Details

Line
Classic
Price tier
budget
Routine step
Style

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