Rice Water Shampoo

Growth-focused shampoo with Forbidden Black Rice Water and Biotin

✓CGM ApprovedRice WaterProtein-FreeStep: Cleanse

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As I Am Europe

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LookFantastic

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Our Take

A sulphate-free shampoo built around Forbidden Black Rice Water — a traditional East Asian ingredient used for centuries to strengthen and grow hair. Combined with Biotin, Saw Palmetto, and Ceramide, all delivered via sub-micron technology for deeper penetration than standard formulas. Designed to promote hair growth, prevent hair loss, and fight breakage. Protein-containing — suitable for high-porosity, weak, or breakage-prone hair. Pairs with the Rice Water Conditioner for the full system.

Who is this for?

Our assessment — not the brand's claim

Curl Pattern

Porosity

LowNormalHigh

Free From

✓ Sulphate-Free✓ Silicone-Free✓ Paraben-Free

Ingredients at a Glance

Water

Solvent

Universal solvent and primary base of most hair products.

Betaine

Humectant

Natural humectant derived from sugar beets that conditions and moisturises.

Salt

Thickener

Common salt used as thickener in shampoos.

Rice Extract

Botanical Extract

Rice extract from Oryza sativa. Rich in ferulic acid, inositol, and vitamins; used for its…

Ceramide NP

Emollient

Lipid that repairs and strengthens hair cuticle.

Free From

✓ Sulphate-Free✓ Silicone-Free✓ Protein-Free✓ Paraben-Free✓ Alcohol-Free

Want to know more about an ingredient? Browse the ingredient glossary →

How to Use

Wet hair thoroughly. Apply to scalp and lengths, massage to lather, and leave for 2–3 minutes before rinsing. Follow with the Rice Water Conditioner. For best growth results, use consistently as part of your regular wash routine.