Our Take
A children's shampoo formulated for gentle, tearless cleansing on naturally curly and coily hair. Designed to clean without stripping — preserving the natural moisture that young curly hair needs. Free from the harsh sulphates, parabens, and silicones that are particularly problematic for delicate scalps. Part of a three-step kids' system alongside the Born Curly Leave-In and Curl Defining Jelly. Suitable for babies and toddlers with curly hair as well as older children.
Who is this for?
Our assessment — not the brand's claim
Curl Pattern
Porosity
Free From
Ingredients at a Glance
Water
Universal solvent and primary base of most hair products.
Cocoamphopropionate
A mild amphoteric surfactant from coconut oil. Very gentle cleansing; used in sensitive sk…
Polyquaternium-10
Mild conditioning polymer that adds softness without buildup.
Sodium Lauroyl Lactylate
Mild emulsifier derived from coconut and milk.
Citric Acid
Natural pH adjuster and chelating agent.
Free From
Want to know more about an ingredient? Browse the ingredient glossary →
How to Use
Wet your child's hair thoroughly. Apply a small amount and massage gently — a little goes a long way on young hair. Rinse completely. Avoid getting product in eyes; if this happens, rinse immediately with water. Follow with the Born Curly Leave-In for easier detangling.
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Where to Buy
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As I Am Europe
Details
- Type
- Shampoo
- Line
- Born Curly
- Price tier
- budget
- Routine step
- Cleanse
Reviews
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