Our Take
A children's curl-defining jelly that provides soft hold and definition without the crunchiness or stiffness that would be uncomfortable for a child. Keeps curls clumped and defined through the school day without frizz. Apply to wet or damp hair after the leave-in, scrunching upwards. Gentle enough for daily use. Completes the three-step Born Curly system. CGM-approved.
Who is this for?
Our assessment — not the brand's claim
Curl Pattern
Porosity
Free From
Ingredients at a Glance
Water
Universal solvent and primary base of most hair products.
Glycerin
Powerful humectant that draws moisture into the hair shaft.
Betaine
Natural humectant derived from sugar beets that conditions and moisturises.
Pectin
A natural polysaccharide from fruit peels (particularly citrus and apple). Used as a mild …
Hydroxyethylcellulose
Semi-synthetic thickener and film former derived from cellulose (wood pulp or cotton). Wat…
Free From
Want to know more about an ingredient? Browse the ingredient glossary →
How to Use
Apply a small amount to damp hair after the leave-in. Scrunch upwards gently to encourage curl clumping. Allow to air dry — avoid touching the hair while drying to prevent frizz. Safe for daily use. For a more defined look, separate curls gently once fully dry.
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Where to Buy
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As I Am Europe
Details
- Type
- Gel
- Line
- Born Curly
- Price tier
- budget
- Routine step
- Style
Reviews
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