Coming soon

Building your first routine

A step-by-step starting routine for a first-timer, and how to adjust it once you know your hair better.

Why this guide

Starting from zero with curly hair is overwhelming — too many steps, too many products, no obvious order. We’ll set out a sensible first routine and a simple way to adjust it once you know your hair better.

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Our founders are still writing this one.

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See how this applies to your own hair.